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The Future of Hiring is Here: iSmartRecruit 2.0 is Now Live!

The Future of Hiring is Here: iSmartRecruit 2.0 is Now Live!

iSmartRecruit 2.0 is Now Live!

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Loxo vs Firefish

Loxo vs Firefish Software: Features & Benefits Comparison

Which tool is the Right Choice?

Quick Summary

Loxo and Firefish are both robust recruitment software platforms crafted to simplify the hiring journey for agencies and businesses. Loxo acts as a Talent Intelligence Platform, weaving together applicant tracking, CRM, and AI-powered sourcing tools, striving to consolidate various recruitment tools into one cohesive system.

Firefish, conversely, merges recruitment marketing, CRM, and ATS capabilities to aid agencies in attracting, engaging, and securing top-tier talent. Both platforms are cloud-based and offer mobile access, allowing recruiters to work flexibly from anywhere. With user reviews showing both Loxo and Firefish good ratings, it's clear that users are generally delighted with these tools.

We'll also be considering iSmartRecruit, an affordable recruitment software specifically built to cater to the needs of agencies and small to medium-sized enterprises.

Metrics Comparison of Loxo vs Firefish

Loxo
Loxo
Firefish
Firefish
iSmartRecruit
iSmartRecruit
Pricing Starts From

$209

-

Free Trial

Best For Direct Hire Recruiting Firms, Executive Search Firms, Recruitment Agencies, RPO Teams, Staffing Teams and Internal Talent Acquisition Teams Recruitment Agencies, Staffing Agencies, Permanent Recruitment Teams, Contract Recruitment Teams, Temporary Recruitment Agencies and Growing Agency Teams Corporate HRs, Mass recruiters, Hiring managers, Employment and recruiting agencies, Executive search firms, Staffing firms, Small businesses and startups
Help Videos

New Release/Updates - Monthly Monthly
Trustpilot Score 4 4.7 4
Software Suggest Score 0 0 4.7
SaaSWorthy Score 5 3.2 4.6
Capterra - Ease of Use 4.6 4.6 4.5
Capterra - Customer Service 4.6 4.7 4.7
Capterra - Features 4.5 4.3 4.6
Capterra - Value for Money 4.5 4.6 4.6
Mobile Application

Capterra Rating
G2 Rating
Loxo

Pricing Starts From $209

Free Trial:

Ease of Use: 4.6

Customer Service: 4.6

Features: 4.5

Value for Money: 4.5

Capterra Rating:

G2 Rating:

Firefish

Pricing Starts From -

Free Trial:

Ease of Use: 4.6

Customer Service: 4.7

Features: 4.3

Value for Money: 4.6

Capterra Rating:

G2 Rating:

iSmartRecruit

Pricing Starts From: Get Quote

Free Trial: Get a Trial

Ease of Use: 4.5

Customer Service: 4.7

Features: 4.6

Value for Money: 4.6

Capterra Rating:

G2 Rating:

Overview of Loxo

Loxo is presented as an AI recruiting platform for recruitment firms that want to bring sourcing, CRM, ATS, outreach, reporting and business development into a more connected workflow.

The platform is aimed mainly at direct hire recruiters, executive search firms, agency teams and talent acquisition professionals who need to find candidates, engage them, manage client-facing activity and track recruitment performance without relying on too many separate tools.

Its 2026 product messaging focuses strongly on repeatable recruitment workflows. Loxo combines recruitment CRM, applicant tracking and talent intelligence, giving teams a system for candidate discovery, pipeline management, outreach, client collaboration and reporting.

Key product areas include Loxo Source, Chrome Extension, Contact Info Finding Agent, Loxo Outreach, campaign automation, AI Notetaker, ATS, CRM, Self-Updating CRM Agent, Candidate Status Reports, Hiring Manager Portal, Candidate Submittal Agent, Business Reporting, Team Reporting, Job Reporting, Sales CRM, Account-Based Prospecting and Business Development Outreach.

The pricing page includes a Free plan for one user, unlimited jobs or projects, ATS, recruiting CRM, Loxo Boost and Chrome extension importing. The Basic plan starts at $169 per user/month and adds features such as Sales CRM, organic job board posting, multiple users, custom dashboards, analytics, resume parsing, technical support and reporting. Professional and Enterprise plans use sales-led pricing and include more advanced AI, sourcing, outreach, client portal, reporting and enterprise features.

Loxo can work well for recruiting firms that are heavily focused on sourcing, outreach and AI-supported workflow consolidation. At the same time, buyers should look closely at the higher per-user cost, feature differences between plans, contact data quality, search relevance, CV formatting needs, training effort and support experience before deciding whether it is the best long-term fit for agency, staffing or multi-workflow recruitment operations.

pros

Pros

cons

Includes ATS, recruiting CRM and talent intelligence in one platform.

cons

Free plan is available for one user with unlimited jobs or projects.

cons

Basic plan includes Sales CRM, dashboards, analytics, resume parsing, technical support and reporting.

cons

Useful for direct hire and executive search firms focused on sourcing-led workflows.

cons

Candidate status reports and client-facing tools can support external collaboration.


Katherine L.

"Loxo"
Loxo is the best platform that offers a combination of applicant tracking & outreach/CRM

Verified Capterra Review

pros

Cons

cons

Basic paid pricing starts at $209 per user/month.

cons

Professional and Enterprise pricing are not publicly disclosed.

cons

Several advanced AI, sourcing, outreach and client collaboration features sit beyond the Basic plan.

cons

Contact data reliability and search relevance should be checked before purchase.

cons

CV formatting and support responsiveness have been raised in user feedback.

cons

Teams replacing several tools may need extra training and workflow alignment.


Daniel D.

"Worst decision ever. Some good features but can't do any of the basics"
Inability to format CV's within the system before sending to clients. Customer support - My customer success manager ignores most messages or issues. I've been trying to cancel and it's just on deaf ears.

Verified Capterra Review

Overview of Firefish

Firefish is a recruitment CRM and agency software platform founded in 2010 and headquartered in Glasgow, Scotland. It is built for recruitment agencies that want to manage sales, marketing, candidate engagement and recruitment activity from one connected system.

The platform brings together CRM, applicant tracking, job workflows, communication tools, reporting and recruitment marketing features. Its current positioning focuses on helping agencies connect recruitment data with business development activity, so recruiters can manage candidates, clients, jobs and placements in a more structured way.

Firefish supports permanent, temporary and contract recruitment workflows. Its feature set includes skills and profile searching, native shift scheduling for temp recruitment, contract recruitment management, CV parsing, contact information verification, multi-channel campaign management and real-time analytics.

For 2026, Firefish also highlights AI and automation as part of its core recruitment platform. The updated data includes AI-powered candidate matching, automated job advert writing, recruitment automation, AI agents and data-driven reporting to help agencies review recruiter activity, placement performance and business growth opportunities.

Firefish pricing is now presented as contact-based rather than a fixed public starting price. Plans are shaped around workflow complexity, team size and agency growth priorities, with options for permanent recruitment, perm and contract recruitment, and more complex operations covering permanent, contract and temp workflows.

When reviewing Firefish, agencies should look beyond the headline CRM features and check onboarding fees, data migration requirements, minimum contract terms, upgrade costs, support coverage and data export conditions. These details matter because the final value depends on how closely the selected package matches the agency’s actual recruitment process.

pros

Pros

cons

Recruitment CRM built for agencies.

cons

Supports permanent, temporary and contract recruitment workflows.

cons

Includes AI-powered candidate matching.

cons

Automated job advert writing helps reduce manual content work.

cons

CV parsing and data extraction support faster candidate profile creation.

cons

Real-time analytics and reporting help track recruiter and business performance.


Rachel F.

"Brilliant!"
Firefish is an amazing system, it is perfect for my business needs, it can be altered to support my business specifically plus the customer service is unbelievable

Verified G2 Review

pros

Cons

cons

Pricing is contact-based and not fully visible upfront.

cons

Onboarding and data migration costs may depend on requirements.

cons

Minimum commitment is 12 months.

cons

Future data export requests may carry an additional cost after the first full export.

cons

Additional one-to-one training or consultancy may cost extra.

cons

Teams with complex workflows may need time to configure the platform properly.


Thea B.

"AVOID AT ALL COSTS"
AVOID. Pretend to be a small business that cares for small businesses, but are the total opposite and are currently hiding behind contracts when i've asked for help. System still not fully operational after a month - not worth the migration costs to move from other suppliers with. Am now left in an even worse position than when I was with the dumpster fire that is Vincere/Access, which I didn't think was even possible. Broken process where each department is seperate, zero account management once signed up. Holding my data hostage + no way to get out of the contract despite being in financial difficulties. They would sooner see the business go under as long as they get a paycheque. AVOID AVOID AVOID.

Verified Capterra Review

Features Comparison

Loxo
Loxo
Firefish
Firefish
iSmartRecruit
iSmartRecruit
API
Activity Dashboard
Activity Tracking
Alerts/Notifications
Applicant Tracking
Application Management
Approval Workflow
Assessment Management
Billing & Invoicing
Boolean Search
Built-in ATS
CRM
Calendar Management
Campaign Analytics
Campaign Management
Candidate Management
Candidate Profiles
Candidate Sourcing
Candidate Tracking
Careers Page
Chatbot
Collaboration Tools
Commenting/Notes
Compliance Management
Compliance Tracking
Configurable Workflow
Contact Database
Content Management
Customisable Branding
Customisable Forms
Customisable Reports
Customisable Templates
Data Import/Export
Document Management
Electronic Signature
Email Management
Email Marketing
Email Templates
Employee Database
Employee Onboarding
Employee Referral Management
For Recruiting Agencies
For Small Businesses
For Staffing Agencies
Full Text Search
HR Management
Internal Chat Integration
Internal HR
Interview Management
Interview Scheduling
Job Application Management
Job Board Software
Job Management
Job Posting
Job Requisition
Job Tracking
Lead Management
Marketing Automation
Matching Engine
Mobile Access
Multi-Channel Marketing
Onboarding
Pipeline Management
Pipeline Reports
Question Library
Real-Time Analytics
Real-Time Reporting
Recruiting Firms
Recruitment Management
Reference Checking
Reminders
Reporting & Statistics
Reporting/Analytics
Resume Database
Resume Parsing
Resume Search
Resume Storage
SMS Messaging
Scoring
Search/Filter
Self Service Portal
Skills Assessment
Social Media Integration
Social Recruiting
Status Tracking
Tagging
Talent Acquisition
Talent Pool
Task Management
Temporary Staffing
Third-Party Integrations
Workflow Management

Find the perfect features for your hiring needs!

Why iSmartRecruit is Best?

iSmartRecruit is a flexible and adaptable recruitment software platform tailored for staffing firms, recruitment agencies, and executive search experts. The platform leverages AI-driven resume parsing, simplifying and automating the management of candidate data. With support for over 14 languages, it ensures that global teams can access the platform, making it ideal for international recruitment.

In contrast to Loxo's concentration on Talent Intelligence or Firefish's recruitment marketing focus, iSmartRecruit delivers a versatile and Customisable solution suitable for various recruitment requirements. Through features like Customisable recruitment pipelines, integrations with job boards, and candidate relationship management (CRM), iSmartRecruit helps Organisations Optimise their workflows efficiently.

iSmartRecruit equips you with sophisticated reporting and analytics tools, empowering data-driven hiring decisions and offering practical insights into your recruitment effectiveness. Its intuitive design guarantees a smooth user experience, minimising the need for complex training programs. Suitable for businesses of any size due to its cost-effectiveness and scalability, iSmartRecruit presents a dependable option, standing out as a strong contender against both Loxo and Firefish. Try it for free today and see the difference.

Our Client Testimonial Speaks Louder Than Words!

quote

Conclusion

Loxo and Firefish deliver strong hiring tools, each with special features designed for specific business requirements.

Loxo has a complete Talent Intelligence Platform that's great for staffing agencies looking for a single system powered by AI. Firefish combines recruitment marketing, CRM, and ATS functions to help agencies attract, engage with, and hire top candidates.

For agencies and small to medium-sized businesses wanting an affordable yet complete recruitment system, iSmartRecruit emerges as a strong option, offering modern features, support for multiple languages, and an easy-to-use interface. Try a Free Demo Today!

Frequently Asked Questions

1. Which platform offers better AI and automation features?

Loxo leverages AI for candidate matching, automated sourcing, and outreach, enhancing recruitment efficiency. Firefish offers AI-powered automation features to increase accuracy and efficiency across recruitment teams.

2. What are the primary differences between Loxo and Firefish?

Loxo is a talent intelligence platform that integrates ATS, CRM, and AI-powered sourcing tools, aiming to consolidate recruitment tools into a single system. Firefish combines recruitment marketing, CRM, and ATS capabilities to help agencies attract and engage top talent.

3. How do Loxo and Firefish integrate with other tools?

Loxo is designed to offer a comprehensive solution, potentially reducing the need for multiple third-party integrations. Firefish focuses on providing tools for recruitment marketing, CRM, and ATS functionalities, though specific integration capabilities are not detailed.

4. Why should agencies consider iSmartRecruit over Loxo and Firefish?

iSmartRecruit offers a cost-effective solution with advanced features like AI-powered resume parsing, multilingual support, and customisable workflows, making it a suitable choice for agencies and small to medium-sized businesses seeking to enhance their recruitment processes.